Does your charitable giving plan help you attract and keep employees?
As our friend and president of Panoramix Global Mary Meehan wrote in Forbes recently, the new wave of workers will have different values than workers today. We offer some tips on how to attract and retain your youngest employees.
Meehan notes the wave of young workers and soon-to-be workers is large – nearly 20% more people are among the Millennial Generation (ages 21-38 years) and the “Gen We” (ages 0-20) than in the preceding generations of Gen X and Boomers.
These two younger groups are motivated to make a difference in the world, and Gen We is especially interested in fighting injustices. Meehan writes, “Gen We is a generation just beginning to enter the workforce and the voting booth, and they are going to fact check the heck out of companies, as well as potential friends and business partners. For businesses to attract and retain these young workers you better be walking the talk of your Corporate Social Responsibility program.” Further, Meehan shares, “Fast Company reported on a study recently, quoting that ‘77% of Generation Z feel businesses should make ‘doing good’ a central part of their business, and 45% agreed with the statement that they’d rank working for a company that helps make the world a better place as important as salary.’ ”
According to Fast Company’s reporting, this youngest generation “Tends to be more realistic regarding expectations in the workplace [than Millennials] and has a stronger desire for managers to listen to their ideas and value their opinions.” Consulting with this generation and providing them with opportunities to learn while defining your company’s social impact may help maximize the value of these workers in your company.
The days of your existing giving plan may be numbered – keeping your Millennial and Gen We employees means it’s time to reconsider your giving programs.
Corvus North has created a proprietary Values Indicator and Scorecard tool that helps individuals identify their own unique values around charitable giving. And using these tools to promote learning and connection among employees can help your company refine its charitable giving programs. For more information, visit: http://www.corvusnorth.com/values-and-scorecard.html